Imagine a peaceful place nestled along the shores of Fuerteventura, where you can enjoy tasty traditional-yet-surprising cuisine while looking at the ocean, hearing the waves and the seagulls, enjoying the gift of the moment.
For the owners of La Bahía de Puerto Lajas, their dream began with a vision—to arrive at the island with a fresh, modern concept while preserving the authentic charm of the traditional gastronomy and showing deep respect for the local products.
I embarked on a mission to bring their vision to life, ensuring that every aspect of the rebranding process honored the restaurant's rich heritage. Drawing inspiration from the island's breathtaking coastline, the restaurant's new identity is driven by elements of the sea.
02 . The Solution
The core of this transformation is the redesigned logo—a nod to the restaurant's previous symbol, reimagined as the rhythmic waves of the ocean. This motif, woven throughout the branding materials, serves as a constant reminder of the restaurant's idyllic seaside location and its commitment to delivering an unforgettable experience.
I carefully curated a color palette that pays homage to Fuerteventura's natural beauty, with hues inspired by the azure waters, frothy white waves, and the distinctive black sand beaches.
La Bahía's cuisine focuses on traditional flavors with a modern "aire", so the design incorporates hand-drawn elements inspired by the ocean, seamlessly integrated to the overall modern and clean aesthetic.
