Two animated spots exploring modern communications through humor and AI.
As a result of my learning in Brother Madrid School of Creatives, I explored the awkward—and all-too-relatable—phenomenon of ghosting in the digital age. I produced two animated videos entirely through generative AI tools (except for the script and original concept), using humor and a touch of social critique to highlight how emotionally disconnected online interactions have become. These videos, which would be a good fit for a social media campaign, combine irony, storytelling, and stylized visuals to make people laugh—and maybe think twice the next time they leave a message without answer.
Some skills developed: Creative direction Character design. Scriptwriting Visual storytelling Image generation with AI Storyboarding Image Refinement & Retouching Video editing Animation with GenAI Project Ownership & Execution
The Process
I led the entire creative and production process from start to finish. Using Midjourney for character design and ChatGPT for image support, I developed a visual language and storyline rooted in absurdity and common ground. The character designs, scenes, and storyboards were all crafted under my creative direction. I refined each frame in Photoshop to ensure visual coherence and consistent tone. Final animations were built using GenAI video tools like Runway, Kling and Hedra, and I edited both spots with Adobe Premiere. The result: two tongue-in-cheek shorts that turn emotional avoidance into artistic commentary.
